Should My Wannabe Content Creator Friend Stop Using People for Material?

The Prosecution: Beth

Sometimes she films me while having a meal. It's jarring to spot myself on her social media – it’s like a sudden shock.

My best friend of a decade, Marielle, labels herself the “creativity monarch”. It can be amusing for a bit, but it weighs on our relationship.

She is an extrovert, there's a constant urge the need to document everything constantly. When we eat out, her motto is, “The camera eats first,” and takes photos with bright lighting, which makes me cringe. I don’t like it when strangers see her posing or filming – I get secondhand embarrassment. Another annoyance is because meals lose their warmth.

She's not quite an online personality yet, but Marielle is trying to be. She makes video blogs about city life, a day in her life, and her work as a stylist. The material is quality, I’ll give her that, but I don’t want to be involved. Sometimes I'm captured while I’m eating, or just accompanying her. Later, I appear on her Instagram afterwards, and it pops up like a jumpscare: I’ll have no makeup on, an awkward face or be captured while eating. It’s uncomfortable.

Marielle also anticipates that I will to film her at inopportune moments. Often I’ll be talking to another person, or we're simply hanging out in the street. I feel like our friendship has turned into me serving as her unpaid videographer. She has the means to employ someone if she wanted professional shots. When I brought up my unease about this arrangement, she dismissed it. I've been invited to several industry functions, which was nice, but that doesn’t make up for all the time and effort I spend assisting her make content.

I appreciate that she has helped me with my career in design, but I resist our connection to become merely a tally of favours. I don't believe she's insincere or inauthentic, but sometimes I feel that if recording starts, we will start performing in a way that presents a favorable image for her channel.

Her directive is, “Alright, smile for the camera!” and record me laughing with someone. It feels forced. It's crucial her to recognize that our decade-long friendship still has boundaries. I enjoy being with her, but I also want to enjoy it without being recorded, altered, or shared for an viewers. I’m not a accessory for her online persona.

The Other Side: The Content Creator's View

I want my friend to see that the content we make together can get us an opportunity.

I love creating videos. It’s not just a pastime; it's integral to who I am. Producing content and documenting experiences online enables me to show my personality and engage with people in new ways.

I wouldn't label myself as a professional creator yet, but it's savvy to make money from your passions. I look up to people on social platforms who pull off that aesthetic of informal, self-made film-making.

Creating content is my interpretation of engaging with life: noticing the nuances, posting them with an viewership that values the art behind it. I never intend to make Beth uncomfortable. Taking her to industry events was my way of sharing opportunities, providing her a opportunity to witness behind-the-scenes moments that could benefit her professional path too. That’s not leverage, it's simply being realistic.

I would take her to such functions even if she refused to assist me, but I want her to see the benefits the work we make together can get us: a foot in the door. I understand not all people likes being filmed, but often unplanned moments is what makes content authentic. Appearing on video occasionally is part and parcel of being my friend. I would delete anything she requested, but she hasn't made such a request yet.

I don't demand anybody to be my private videographer, but friends support one another in minor capacities. I thought filming a clip here or there would be enjoyable for Beth. Innovation flourishes in collaboration, and having my friend around makes endeavors lively and enjoyable. I don't compel her to take part in anything, and I would never deliberately embarrass her. But filming together occasionally is part of how I record our time together.

I cherish our friendship deeply and want to avoid making videos to come between us. I am ready to compromise: like asking before recording, and steering clear of angles that might make her self-conscious.

This is not about control, it’s about expressing my perspective while still considering hers. Clearly making content is not a substitute for real connection: it’s just part of how I live my life and I desire her to be included in a way that’s enjoyable for each of us.

Outside Perspectives: Reader Opinions

Is it right for her to stop recording herself and her friend when they are out together?

Nothing is more excruciating than having a friend point a camera at you. I get that it’s Marielle’s job, but I don’t make friends come to my work. Maybe she can find like-minded creators to create content with. Given the dark, looming future of AI, human connections are the only thing we have – cherish them!
A respondent, 25

When pursuing something professionally, it's unfair to expect your friends for assistance repeatedly, even if they have helped previously. While she enjoys shooting, that doesn’t mean all those around her is content. She needs to respect Beth’s personal space.
Another reader, 26

Marielle might love making content and displaying her life publicly, but it’s not for everyone. It’s nice she has helped her friend professionally, but she needs to hear what her friend desires.
Emma, 27

It seems like you care about each other, so hold on to that and ensure it’s the focus in your friendship. Foster some authentic experiences, where true emotions are stored, not digital scrapbooks. Even public figures who seem to share their worlds actually have more secrecy than it appears.
Sarah, 53

Marielle appears to be neither present nor authentic when they're together – she's on the job. Each appears confused as to what’s reasonable. The answer lies not in trying to alter one another, but in each establishing defined limits around what is comfortable to them and seeing if there is an mutually agreeable compromise.
Barbara, 71

Your Turn to Be the Judge

Consider this question: is Marielle over-exposing their bond?

John Elliott
John Elliott

A seasoned gaming analyst with over a decade of experience in casino strategy development and game mechanics.